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About True49 Technologies

Uniting brands, dealers, and passion through a shared commitment to excellence.

True49 Technologies is a Canadian distributor built by people who genuinely live and breathe audio, technology, and dealer support. We exist to bridge the gap between world-class brands and the dealers who bring those products to life—through expertise, transparency, and hands-on partnership.

We don’t believe distribution should be complicated, impersonal, or disconnected from the realities of the showroom and install bay. True49 was created to do things differently.

  • Who we are.

    True49 Technologies represents a carefully curated portfolio of premium residential and mobile audio brands, chosen not just for their performance—but for their innovation, reliability, and long-term dealer value.

    Our team brings decades of combined experience across:

    • Retail and installation
    • Brand development and product training
    • Marketing, merchandising, and content creation
    • Logistics, fulfillment, and dealer support

    We understand the challenges dealers face because we’ve been there ourselves. That perspective shapes everything we do.

  • What makes us different.

    Dealer-first mindset
    We succeed when our dealers succeed. From pricing structure to marketing assets, everything we build is designed to support growth at the dealer level.

    Curated brands, not crowded catalogs
    We focus on brands we believe in—brands we’d proudly sell, install, and stand behind.

    Modern tools & real support
    From our B2B portal and live inventory visibility to fast communication and responsive service, we combine smart technology with real human support.

    Canadian focus, national reach
    With operations supporting both Eastern and Western Canada, we’re structured to serve dealers coast to coast—efficiently and reliably.

  • Our Brands.

    True49 Technologies represents premium brands across both residential and mobile categories, including invisible architectural audio, high-performance loudspeakers, advanced AV distribution, and purpose-built mobile sound solutions.

    Each brand we carry is selected for:

    • Proven performance
    • Installation-friendly design
    • Strong manufacturer support
    • Long-term dealer profitability

Meet our team

Behind True49 is a hands-on team that values relationships as much as results. Leadership, sales, marketing, and support all work closely together—ensuring dealers receive consistent answers, clear communication, and practical solutions. We’re approachable, accountable, and invested in long-term partnerships.
Alex "Sandy" Macdonald

Alex "Sandy" Macdonald

President
Jodi Williams

Jodi Williams

Accounting
Robert Price

Robert Price

Operations Manager
Derek Vendrasco

Derek Vendrasco

Marketing Manager | Service
Grant McFatter

Grant McFatter

Sales Manager - Mobile
Chris Firman

Chris Firman

Product & Brand Specialist
Andrew Kim

Andrew Kim

Warehouse Manager - BC
Todd Brennan

Todd Brennan

Warehouse Manager - ON
Rachel Halldorsson

Rachel Halldorsson

Administrative Assistant

Our Name

The name True49 is rooted in our Canadian identity.

The 49th parallel is the geographic line that defines much of the Canada–U.S. border—placing Canada north of the 49th. The word “True” comes from the phrase “the True North strong and free” from Canada’s national anthem.

Together, True49 represents who we are and where we operate:
A proudly Canadian distributor, built on integrity, strength, and independence—serving dealers across the country with a true north approach to partnership and support.

  • Our Commitment.

    To our dealers:
    We commit to transparency, responsiveness, and ongoing support—before, during, and after the sale.

    To our brands:
    We commit to representing your products with integrity, education, and respect for the market.

    To the industry:
    We commit to raising expectations of what a modern distributor can be.

  • Work With Us.

    If you’re a dealer looking for premium brands backed by real support—or a manufacturer seeking a dedicated Canadian partner—we’d love to talk.

    Complete a dealer application online Or reach out to start the conversation.

    Dealer Application